Stun and be seen in Dark & Lovely Fade Resist — the hair color you can count on for radiant, long-lasting results. Fade Resist now works even better at hydrating hair. Formulated with Shea Butter, Sunflower Oil & Vitamin E, our naturally derived Moisture Mask increases moisture by 40% after dying, helping to nourish, detangle and smooth hair as it locks in color for up to 8 weeks.